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MPLP: Internet Resources - Campaigns

Articles | Books | General Weblinks | Leadership Training Resources | Michigan Weblinks | National Weblinks | Publications & Resources

Articles

Many of the following articles are in PDF format and require Adobe Acrobat to read. If you do not have Adobe Acrobat installed on your computer, click here to download your free copy.

Books

  • “Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management”, by Daniel M. Shea and Michael John Burton. 2001. ISBN: 0-275-97094-9.
  • “The Campaign Manager: Running & Winning Local Elections”, by Catherine Shaw. 2000 Westview Press. ISBN: 0-8133-6848-0.
  • “The Campaign Manual: Definitive Study of the Modern Political Campaign Process”, by S.J. Guzzetta. ISBN: 0-942805-09-7.
  • “Campaign Strategies and Message Design”, by Mary Anne Moffitt. ISBN: 0275955923
  • “Campaigning to Win”, by Gary O Bosley. ISBN: 0738835498
  • "Campaigning to Win", published by the National Women's Political Caucus. Excellent, all-inclusive manual on campaigns. Very readable, with good charts and checklists. Highly recommended, $35.00, available only from the NWPC at 1211 Connecticut Ave., DC 20036. 202-785-1100
  • “Congressional Elections - Campaigning at Home and in Washington”, by Paul S Hernson. ISBN: 1568028261
  • “Handbook of Political Marketing”, by Bruce Newman. ISBN: 076191109X
  • “A Handbook of the Politics of Campaigning and Winning Elections”, by Kwadwo Adom Tufuor. ISBN: 9988-0-0449-4
  • “How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election”, by Robert J. Thomas, and Doug Gowen. 1999 R & T Enterprises, Inc. ISBN: 0966830407
  • “How to Win an Election: The Art of Political Campaigning”, by Paul Richards. ISBN: 1902301579
  • “How to Win a Local Election: A Complete Step-By-Step Guide”, by Lawrence Grey. Good recently published book that touches all the bases of the basics. Available at your local bookstore. 1999 M. Evans and Co. ISBN: 0871318784
  • “How to Win Your first Election”, by Susan Guber. This handbook has very good sections on precinct walking and personal contact. From the Pickering Press, at your local bookstore. ISBN: 175441302
  • "Leveling the Playing Field of Politics", by Cathy Allen. One of the best books out. Includes lots of valuable check lists. $25.00 from The Campaign Connection, 1809 Seventh Ave., Suite 1610 Seattle, WA 98101-1313. (206) 443-4990
  • “Mean Business: The Insider’s Guide to Winning Any Political Election”, by Matt Towery and Pierre Howard. 2000 Longstreet Press. ISBN: 1563526085
  • “Michigan Politics and Government”, by Kenneth Verburg and William Baune. ISBN: 0803260881
  • “Morton Blackwell and the Leadership Institute's Top Twenty-five Recommended Books”
  • “Please Understand Me: Character & Temperment Types”, by David Keirsey and Marilyn Bates. 1984 Gnosology Books Ltd. ISBN: 0-9606954-0-0
  • "Political Campaign Craftsmanship: A Professional's Guide to Campaigning for Public Office", by Edward Schwartzman. ISBN: 088738742X
  • “Political Marketing: An approach to campaign strategy”, by Gary A Mauser. ISBN: 0275917215
  • "The Rise of Political Consultants", by Larry J. Sabato. A must-read if you plan on hiring professionals for your campaign. Lots of good information on specific techniques of campaign technology. Published by Basic Books, Inc., from your local bookseller. ISBN: 046507040x
  • "Rules For Radicals", by Saul Alinsky. Excellent, entertaining book on general political organizing. Alinsky was a labor organizer in the thirties and forties. Vintage Books, from your local bookstore. ISBN: 0679721134
  • “Sharing the Balance of Power: An Examination of Shared Power in the Michigan House of Representatives 1993-1994”, by Daniel Loepp. ISBN: 0472097024
  • "Take Back Your Government", by Robert A. Heinlein. A practical handbook for the private citizen who wants democracy to work. Timeless advice on political activism, written in the 40s by the dean of science fiction. Published by Baen books from your local bookstore. ISBN: 0671721577
  • “The Volunteer Recruitment Book”, by Susan J. Ellis. ISBN: 0940675262
  • “Winning Local and State Elections”, by Ann Beaudry. ISBN: 0684863714
  • "Winning Elections: A handbook of modern participatory politics", by Dick Simpson. This is an excellent book on precinct level organization. Simpson was an organizer for independent Democrats who went up against Mayor Daley and the "Chicago machine." Shows the intense degree of detail and person-to-person work necessary to win elections when there is no pre-existing base of party support. Swallow Press, from your bookstore. ISBN: 0673980782
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General Campaigning Weblinks

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Leadership Training Resources

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Michigan Campaigning Weblinks

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National Campaigning Weblinks

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Publications and Resources

  • Advocates for Self-Government has numerous excellent tapes on improving communication skills and presenting libertarian ideas in an effective, nonconfrontational manner. Recommended: "Campaigning for Outreach," "The Essence of Political Persuasion," and "The Liberty Communicator Course." The Advocates for Self-Government, 269 Market Place Blvd. #106, Cartersville, GA 30120. Phone: 800-932-1776.
  • Aristotle Industries, sells voter files on compact disc, diskette or paper copy. Includes phone numbers and demographic info. Order from 1 precinct to a full state. Aristotle also sells campaign management software. 205 Pennsylvania Ave. Washington DC 20003 1-800-243-4401
  • Badge-A-Minute, sells button-making kits starting at $29.95. Perfect for state parties or groups of candidates who need only a few dozen buttons each. 1-800-223-4103 for catalog.
  • "Campaigns & Elections", a magazine for political professionals. Excellent investment for each state party. Campaigns & Elections, Inc. 1835 K Street NW, #403 Washington DC 10006 20263-7788. Campaigns & Elections also sells: "Filling your war chest; How to raise money for political campaigns." Contains tips, techniques and strategies involving political fundraising. $15. On The Campaign Trail: Campaign computer simulation that lets you run for a senate seat/ $19.95 for 5-1/4" disc and $21.95 for a 3 1/2" disc. The Political Pages, Campaigns & Elections 1996-97 Annual Guide and Directory to Political Campaign Consultants, Product Service Vendors and Suppliers. $15.00. Especially recommended: The Road to Victory, a 60-page compilation of the best of the magazine's previously published essays, $44.95. Many audio training tapes also available. 1-800-888-5767.
  • Campaign Graphics. Yardsigns, posters, shirts, hats, etc. 436 S.W. 15th Street, Ocala, FL 34474. 1-800-882-9444
  • "Governing", a monthly magazine whose primary audience is state and local government officials: governors, legislators, mayors, city managers, council members and other elected, appointed and career officials. Subscription/circulation inquiries: Call (888) 955-4688 toll-free, or send e-mail to customerservice@governing.com.
  • Grass Roots Campaigning, an excellent newsletter containing campaigning tidbits. For a free sample issue, write: GRC/ C Box 7281 Little Rock AR 72217.
  • Horn Badge Company. Signs, buttons, stickers, and more. Free catalog from 1-800-488-0840
  • Landmark Signs, corrugated "Coroplast" signs. Much more durable than posters. 1-800-844-3717
  • Libertarian Campaign Resources
  • Political Publishing Company, a source for manuals, campaign software & computer systems, signs and seminars. For a current catalog: P0 Box 17274 Alexandria, VA 22302-8574 1-800-562-6624 24-hr. FAX: 703-549-8059.
  • "State Legislators Magazine", a good source material for state house candidates. Available from National Conference of State Legislators 1560 Broadway, Suite 700 Denver CO 80202 800-468-4036 ext 593
  • Technical Publishing Services, has the master of "The World's Smallest Political Quiz" and will customize for candidates. Doug Hoiles, 10047 E. Acampo Rd., Acampo, CA 95220 209-369-1780
  • Video Tape Library, stock footage for TV ads. 1509 N. Crescent Heights Blvd. Suite 2 Los Angeles, CA 90046 213-656-4330
  • Votes Unlimited, the largest supplier in the U.S. of campaign products. For a free 64-page catalog: 60 State Rd. Ferndale NY 12734 1-800-431-1275
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