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"Celebration Drinking" Study

Breakthrough findings are now available from the U.S. Department of Education (ED) funded collaborative between Michigan State University's Olin Health Center, Department of Communication, and Institute for Public Policy and Social Research. Results on two major surveys and programs related to student drinking include: College Students and "Celebration Drinking" and B.R.A.D. Foundation Card Survey. In addition to the resources available online, more information is available by contacting the research team. Most documents are available in adobe acrobat format.*

College Students and "Celebration Drinking"

Welcome Week PosterNearly 1,200 MSU students were interviewed to test the hypothesis that there are occasions of "celebration drinking" in which there is a normative climate that either encourages or leads larger proportions of students than normal to drink, to drink to excess, and to commit more time to drinking, and thereby possibly increase the risk of alcohol poisoning. The findings as well as a resulting media campaign are available below.

  News Release - News release on survey findings
  Executive Summary - Complete 19-page executive summary of findings with appendices
Adobe Acrobat Download
(1.5MB)
  Executive Summary - 11-page executive summary without appendices
Adobe Acrobat Download
(266KB)
  Appendix A - Key findings from the B.R.A.D. Survey
Adobe Acrobat Download
(76KB)
  Appendix B - Images from peer media campaign
Adobe Acrobat Download
(1.2MB)

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B.R.A.D. Card Survey 2001-2002

Cover of B.R.A.D. CardSome 1,731 students were surveyed within two weeks of their 21st birthday during 2001-02. The study was conducted to examine the effectiveness of the B.R.A.D.(Be Responsible About Drinking) Foundation excessive drinking card intervention program.

B.R.A.D. was founded by the family and friends of Bradley McCue, a Michigan State University Junior who died of alcohol poisoning after celebrating his 21st birthday.
  Preliminary Analysis with Appendices - Two page preliminary analysis of survey results with four appendices.
Adobe Acrobat Download
(2.7MB)

 

 Preliminary Analysis - Two page preliminary analysis of survey results.
Adobe Acrobat Download
(172KB)
  Appendix A: Birthday Card - Scanned images of the B.R.A.D. Birthday Card and inserts.
Adobe Acrobat Download
(1,001KB)
  Appendix B: Methodological Report - The survey research methods as well as the complete questionnaire.
Adobe Acrobat Download
(159KB)
  Appendix C: Card Distribution - Quantitative Information about the information various groups of the sample received.
Adobe Acrobat Download
(58KB)
  Appendix D: Charts on Selected Data - Selected charts highlighting additional data collected. Some information is included earlier in the text of this executive summary, other data appear in the appendix only.
Adobe Acrobat Download
(125KB)
  News Article - USA Today "State News Brief"

Adobe Acrobat Download
(87KB)

 

News Article - Lansing State Journal "Student Birthday Cards are Working at MSU"

 

 News Article - The State News "Cards Help 'U' Drink Responsibly"

For More Information

Survey Methods and Analysis
Charles Atkin, Department of Communication: atkin@msu.edu
Dennis Martell, Olin Health Center: martell1@msu.edu
Larry Hembroff, Office for Survey Research: hembroff@msu.edu

Be Responsible About Drinking (B.R.A.D.)
Cindy McCue, B.R.A.D.: mccue@brad21.org

*A link to the free plugin for viewing Adobe Acrobat Reader (.pdf) files
is available on the Institute's Plugin Information page.

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