| Session #1: |
Friday,
August 21, 2009
5:00 p.m. Room Registration (Kellogg
Center, Front Desk)
6:00 p.m. Dinner (Red Cedar A)
7:00 p.m. Building Relationships with the Media
(Red Cedar B)
Presenters: Steve Lacy, Professor, School of Journalism, Michigan State University;
John Lindstrom, Publisher, Gongwer
News
9:00 p.m. Hospitality
Suite (Room 628)
Hosts: Robert Macomber, Eric Bacyinski and Michael Callton
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Session #2: |
Saturday,
August 22, 2009
7:00 a.m. Breakfast and Hotel Checkout (Red
Cedar A)
8:10 a.m. Travel to WKAR at MSU (Map
to Studios)
8:30 a.m. Working with the Media - Teams Rotate through
the Four Workshops
- Media Interview Workshop (giving an effective interview) Studio B
Moderator: AnnMarie
Schneider, Director of Program Development, Institute for
Public Policy & Social Research
Panelists: Chris Andrews, Communications Consultant and Freelance Writer; Kathy Barks Hoffman, Correspondent, Associated Press; Chris Christoff, Capital Bureau Reporter, Detroit Free Press, and Mark Hornbeck, State Correspondent, Lansing Bureau, Detroit News
- Communicating Your Message Workshop: (sticking to your message,
even under pressure) Studio A
Presenter: Robert
Kolt, Chairman and CEO, Kolt Communications, Inc.
- Radio Interview Workshop (radio interview techniques) Room 145
Presenter: Scott
Pohl, News Producer, WKAR-AM/FM Radio
- 30-second Campaign Commercial Workshop (television) Studio C
Presenter: Thomas Morgan, Communications Executive, Byrum & Fisk Advocacy Communications
- Makeup Artist: Julie Dyer, Kolt Communications, Inc.
Workshop Schedule
8:30 a.m. Rotation One (WKAR-TV)
Team One: Radio Interview Workshop, Room 145
Team Two: Communicating Your Message Workshop, Studio A
Team Three: Media Interview Workshop, Studio B
Team Four: 30-second Commercial Workshop, Studio C
9:30 a.m. Rotation Two (WKAR-TV)
Team One: Communicating Your Message Workshop, Studio A
Team Two: Media Interview Workshop, Studio B
Team Three: 30-second Commercial Workshop, Studio C
Team Four: Radio Interview Workshop, Room 145
10:30 a.m. Rotation Three (WKAR-TV)
Team One: Media Interview Workshop, Studio B
Team Two: 30-second Commercial Workshop, Studio C
Team Three: Radio Interview Workshop, Room 145
Team Four: Communicating Your Message Workshop, Studio A
11:30 a.m. Rotation Four (WKAR-TV)
Team One: 30-second Commercial Workshop, Studio C
Team Two: Radio Interview Workshop, Room 145
Team Three: Communicating Your Message Workshop, Studio A
Team Four: Media Interview Workshop, Studio B
12:40 p.m. Lunch, Review of 30-second Commercial Tapes (Room 191, WKAR-TV)
2:30 p.m. Adjourn
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